Advertising

ADVERTISING SPECS

• Mac based operating system.
• Media: CD-ROM, Mac formatted 100 MB Zip disks or 3.5" diskettes.
• E-Mail attachments: JPEG, TIFF or PDF formats.
• Software: Adobe InDesign CS4 V 6.0, Adobe Photoshop CS4 V 11.0, Adobe Illustrator CS4 V14.0, Adobe Acrobat 9.0.

To achieve the best results possible we ask that you follow these recommendations when submitting electronic files.

Digital file requirements for completed ads:

• All press-ready graphic files are to be submitted as a PDF, TIFF, EPS, or JPEG in high resolution (300 dpi, NOT 72). All fonts & images should be embedded with all colors converted to CMYK. Black & white ads should be created using 100% black, not process black. Any files submitted with RGB, Pantone® or spot colors will be converted to CMYK. PDF files that do not meet our requirements will be opened in Photoshop and converted to a 300 dpi tiff and placed in an InDesign document.
• Illustrator & Photoshop files must have all fonts converted to outlines.

Minimum digital photo resolution:

• Grayscale at 170 dpi at 100% of the size it will be used in the ad.
• Color at 200 dpi in CMYK at 100% of the size it will be used in the ad.

Page Layout Files:
We only accept Adobe InDesign files. Please include all linked images & fonts used in the document, preferably Mac Adobe Type 1 fonts. To avoid any font conflicts, it is best to convert all text to outlines.

If advertising material is submitted which does not conform to our mechanical and/or pre-press specifications, we are unable to guarantee the reproduction quality of such material. If possible, we will alert the advertiser and/or agency to these problems. We may, if requested, attempt to re-work the material into a suitable form for reproduction.

Production materials may be disposed of without notice 24 months after last use.

Contact the production department with any questions.

DOWNLOADS: Ad Template (Adobe PDF) Rate Card (Adobe PDF) Closing Date Schedule (Adobe PDF)

AD SIZES: (live image area) 2 Page Spread.....15" x 9 3/8" Full Page..............7" x 9 3/8" Front Cover.......... 7"x 5 1/4" 2/3 Page 2 column.........4 5/8"x 9 3/8" 3 column..............7" x 6 1/4" 1/2 Page 1 1/2 column...3 3/8" x 9 3/8" 2 column..............4 5/8" x 7" 3 column..............7" x 4 5/8" 1/3 Page 1 column.........2 1/4" x 9 3/8" 1 1/2 column...3 3/8" x 6 1/4" 2 column.........4 5/8" x 4 5/8" 3 column...................7" x 3" 1/4 Page 1 column..............2 1/4" x 7" 1 1/2 column...3 3/8" x 4 5/8" 3 column..............7" x 2 1/8" 1/6 Page 1 column.........2 1/4" x 4 5/8" 2 column.........4 5/8" x 2 1/4"

• Keep all critical elements within these dimensions.
• Ads submitted which do not meet this criteria will be reduced or enlarged at the discretion of the Production Manager.
• Full Page Trim Size: 8" x 10 ½"
• Bleeds must extend ¼" beyond the full page trim size

WEBSITE BANNER ADVERTISING